I want to pose a question to real estate agents.
Why are you ignoring your largest demographic of homebuyers?
In case you aren’t aware, Millennials are your largest demographic. They make up 36% of homes sales and that number rises every day.
So why aren’t you marketing to them?
“But Brien, I do market to them what are you talking about?? I just bought billboard space, bus bench ads, urinal cakes, paper mailers and $1k worth of emails to cold call on!”
“SMH” says the Millennial (“Shake My Head,” in case you aren’t familiar).
Want to know how I know you aren’t marketing to Millennials like me? You aren’t advertising in the world us Millennials spend the most time in, Facebook.
The missed opportunity is huge.
Let’s do some math:
Breaking this down to your local market still equals thousands upon thousands of people that you can market to in this demo alone.
An added bonus? The National Association of Realtors states that 90% of Millennial homebuyers choose to pair with an agent to guide them through their first home purchase.
They stated that the top benefit that their agent provided was helping them understand the homebuying process. Give one Millennial an exceptional client experience for their first purchase and you’ve created a client for life who will also happily refer you to their homebuying friends.
There are all sorts of silly reasons realtors don’t or won’t use Facebook Ads. But what certainly kills many businesses and leads to stagnation in others is lack of innovation, lack of adapting, and a lack of embracing the future.
That’s where many realtors are today, stuck in the belief that the traditional ways of marketing will yield them the best results. Most still refuse to adopt new methods of lead generation despite proof that it is incredibly lucrative. Almost as if proven results are a mere myth.
This behavior is what sunk companies like Blockbuster or the Taxi industry as a whole. Netflix was innovative. Uber was innovative. They took over.
Agents or agencies who don’t adapt or fail to innovate will surely fall behind their competition who do.
Facebook advertising for real estate is on the verge of being THE mainstream way to build your lead pipeline, connect with your prospects, build your authority, and sell more homes.
Act now, or come back in two years so I can tell you “I told you so.”
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