In the real estate marketing game, there’s no shortage of self-promotion.
It’s a fine line, walking between getting your name out there, promoting your successes...and simply promoting your ego.
In your direct response marketing, it’s imperative to craft your ad around your prospect, their needs and providing them value.
If you do this, you will immediately stand out from 95% of your competition.
Facebook ads or even simple posts that have copy written only about how great the realtor is won’t compel anyone to click.
I don’t care how many houses you sold last week or how many BMW’s your commission checks bought you.
I only care about whether or not you can help me solve my problem. If I can’t answer that question from your ad, chances are I’m not clicking or calling you.
It’s too easy for many agents to get locked into the habit of posting or advertising about how great they are, how much they outsell others, and how “I love my job, I sold 3 houses this month therefore I must be God’s gift to real estate.”
I get it, you may be pretty good at what you do, and you do need to let people know you’re a solid agent, but when it comes to new client acquisition, you must appeal to THEIR needs, not your own.
I recently read a fantastic book called The Go-Giver. (Excellent, highly recommend!) It discusses how to be truly successful in business and in life, one must learn the ability to give value.
One of the book’s tenets is “Your true worth is determined by how much more you give in value than you take in payment.”
In any kind of marketing, the most successful businesses put the needs of their potential customers first. They provide prospects value and show them that they truly care about helping them solve their problem by offering a solution.
In real estate, a very “Look at me” line of business, positioning yourself as the person who can solve a home buyer or seller’s problem and provide value before any money even changes hands, will set you apart.
Offer new home buyers a list of the top homes in the area at a certain price point, offer sellers a free home evaluation, get them on the phone and find out exactly what their needs are and help them solve their problem.
Consider what you’re putting out there with your ads or posts. Read them as if you were a prospect.
Would you respond to you?
Click the button below to find out how you can provide value and gain warm leads!