As a real estate agent in today’s day and age, it’s vital to have a presence on Facebook. If you’re reading this, chances are you understand that already.
But what exactly does it mean to have a “presence?” Does it mean posting once a week? Five times? What should you be posting? How much time will this take?
Ultimately, it’s up to you. But if you’re serious about growing your book of business, you better be engaged on Facebook.
Millennials are quickly making up the majority of the home buying market and where do they all hang out? On Facebook. You do the math.
Now, for those of you agents who think just posting a few times a week on your page is an adequate “presence,” here’s a little secret you may not be aware of: Facebook has greatly cut the organic reach of posts. Down to 2-3% to be more specific.
This means that only 2-3% of your followers will even see your generic, organic posts. You’re probably thinking, “well what the heck am I even posting for?” I can tell you there’s still good reason to do so, but it needs to be done strategically. This is where employing the power of Facebook ads can make a huge difference in your reach.
By using ads, you can be sure that your ad (which can even be written to look like a post) will be seen by hundreds of people every day. As I’ve said before, Facebook has us all by the horns. You have to pay to play the game, however, the good news is that it’s extremely affordable and lucrative when done correctly.
Advertising on FB will net you warm leads every day, so it’s something you should already be doing or considering. Pairing well-done ad campaigns with consistent organic posts will improve the reach of both and can even lower your ad costs. It’s a win-win.
It should now be clear that there are two routes you can take: Only post organically and have next to nobody ever see your content...or unleash the power of Facebook ads for your benefit and have your ad/message seen by hundreds of people every day and collect WARM leads consistently.
Have questions about your organic approach? Want to start running ads? Let us know and we can start strategizing today.